About
Main bio
I spend my days designing solutions that reduces friction for users at the moment they are most likely give up the product because I understand that the people using these tools are busy, stressed, and have actual work to do. My job is to help them get their tasks done with as little friction as possible
I've worked on teams of two and teams of twenty. I've had access to endless user research and I've had to make educated guesses with limited data. I've worked within strict component libraries and I've built design systems from scratch. What stays consistent is asking good questions, collaborating with people who know more than me, and shipping things that actually help
Currently, I'm at Predictive AI as the solo designer, working on the project end to end. Starting from the B2C and B2B product to marketing one pagers, investor pitch decks and POCs. Before that, I spent time at Lucid where i worked directecly with the CEO and lead engineer to conduct a usability audit of their streaming platfrom. At the end of the audit, i provided a detailed report of my findings and clear steps for improvements.
it's me
Dive into how i work
Starting with why, not what
Before jumping into wireframes, I want to understand what problem we're actually solving. Sometimes the thing people ask for isn't the thing they need. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, draw later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, engineers, and product folks are actually talking to each other—not throwing things over the wall. I genuinely enjoy the back-and-forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work are not flashy. It's the progress indicator that keeps people oriented, the contrast ratio that was designed to be accessible in every situation, the error state that was designed to be calm and muted due to the emotional state of the user when they get that feedback. These are the details thaat build trust.
The journey so far
Timeline
Predictive AI
Owning the entire design challenges. Starting from the B2C and B2B product to marketing one pagers, investor pitch decks and POCs.
Jan 2024 - Current
Lucid
I worked directecly with the CEO and lead engineer to conduct a usability audit of their streaming platfrom. At the end of the audit, i provided a detailed report of my findings and clear steps for improvements.
Jan 2024 - Feb 2024